- JMBR
Journalism in the Internet Age: Less Ink, Less Paper, and More Pixels
By Mathieu Wener
Since the emergence of the internet, media executives have begun building the digital future of their industry. While newspapers' print readership has slowly declined, their online readership hasn’t yet surpassed it: a 2015 study by the University of Texas at Austin examining 51 local-market print newspapers in the United States shows that within each market, the print version of a newspaper always had a consistently larger reach than its respective online iteration. This is because readers are moving away from print news journalism and going online, although they are not going to the web versions of the newspapers they previously read. Instead, these readers are shifting to news aggregators such as Yahoo, Buzzfeed, MSN and Reddit.