Marketing

Springing up in Western pop culture in the 1970s, the New Age Movement and esotericism propagated through a mix of spiritual practices that go far beyond the existing major religions like Christianity, Judaism, and Islam (Carnevale & Nowaczyk, 2023). Defining this movement is challenging, as people in this spiritual scene draw their beliefs from a range of traditions, styles, and ideas (Aupers & Houtman, 2007).

The year 2024 was marked in global politics as the year of elections; Europe witnessed both the French and British elections in June and July respectively, while the US held its election in early November. At the time of writing, Donald J. Trump has just won the presidency complemented by a Republican majority in both the House and Senate. A united Republican trinity gives confidence to many that Trump’s protectionist fiscal policy, promising a 60% tariff on Chinese imports