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  • Tamara Abu Ali

Minimalism: The Key to Building a Sustainable Business

By Tamara Abu Ali

Nowadays, the significance of minimalism is evident, considering the upsurge in conscious consumerism. Businesses undoubtedly play a vital role in preserving the environment; the following article illustrates how companies can ensure sustainability by adopting minimalist business strategies.

Minimalism is a concept that first appeared in the late 1950s and 1960s (Minimalism - Art Term, n.d.). It was described as an innovative movement in the visual arts and music industries. Minimalism in arts mainly focused on the essential elements of an artwork (Minimalism - Art Term, n.d.). However, over the years, minimalism has evolved into more than just an art movement. It has become a lifestyle many businesses and individuals adopt due to its cost-effectiveness and waste reduction benefits (A Brief History of Minimalism, 2020). The growth of minimalism has positively influenced subcultures that aim to achieve meaningful environment-friendly goals, such as starting movements against processed foods and fast fashion (A Brief History of Minimalism, 2020).

Moreover, the concept of "less is more" introduced by architect Ludwig Mies